I am a Digital Analytics and Marketing Strategist with 3 years of experience in UX Design, Digital Analytics, and Marketing Automation
I am a data analyst, Entrepreneur and Digital Strategist. I passionate about customer insights, user experience, and data storytelling.
In my free time, I like to cook nice meals for myself, doing Pilates, and enjoying a good cup of coffee ☕️
My professional career began as a Sales Advisor at Calvin Klein back to 2007. After years of working in fashion I decided to found my own business - a personal shopping service in 2016.
In 2020, I decided to up-skill myself, got a Master's degree in Applied Data Science, and start to work as a Data Analyst in a marketing firm.
Well... it might sound cliché, but ... I love to work with numbers!
It's all started when I worked as a sales advisor in DVF. I asked my manager if I could create a spreadsheet that would help our team streamline the reporting process while avoiding human-made mistakes and making sure the sales figures were accurate.
I was fascinated by how to use data to manage my work as well as my business. I also learned how to monitor user traffic, and interpret metrics via Facebook and Instagram to optimize my business. I wished to learn more skills to master all data.
It was a beautiful mistake 🫣
Actually, I failed Statistic exams while studying the 1st Business Master's degree. You heard it right!, I failed statistic!
There is a saying that goes, “Pick yourself up from where you've fallen.” To continue my studies and get a Master's degree, I had to choose between Finance or Data Science, then ended up opting for Data Science, as it's more intriguing than Finance ;)
"It depends ... "
It really depends on how much time would you invest in upskilling yourself.
I spent most of my time to watch youtube videos to learn those tech terms, and StatQuest is my best friend that helped my to survive in Statistics tests. Eventually, I even did my master’s thesis on the topic I was most afraid of – Machine Learning.
Dealing with things that we are not confident is really painful, but you would be super proud of yourself to make such an accomplishment.
Why? I just enjoy working with data!!!
Being a data analyst is more than just focusing on the numbers; it's also about helping others make better decisions.
I enjoy uncovering things that are hidden behind the massive information, being able to explain technical terms to non-technical people, and making complex data easier to understand is what makes me happy :)
Looking back the time when I started my study in data science, I felt like it was a babe in the woods, I was completely lost and didn't know what my colleagues were talking about.
Although understand technical skills and technical terms are essential for most of data roles, keeping in mind why people can be benefit from your data and empowering their decisions is what make a good data analyst.
How do I become a Data Analyst?
Data Analyst @MarketVision AG2021 - On going
As a data analyst, I help clients to optimize their digital presence, marketing performance, and user experience by analyzing data via Google Analytics.
I work closely with clients and developers to translate business requirements into technical specifications and ensure solutions meet both business and user needs.
Additionally, I analyze business processes and customer data to develop actionable solutions to support business decisions and product development.
BI Analyst / UX Designer @Women ++ (Collaboration with Wikimedia.ch)Oct 07 - Nov 18 2022
In a 6-week volunteering project, I helped the organization identify opportunities to improve website usability by coordinating with a cross-functional team to create a new data model, data infrastructure and website prototype for an open-source education platform.
As a result, the website prototype has been adopted and will be developed in October 2023.
Business Founder @ The Mode (Product Sourcing Service)2016 - 2021
I founded a social media-based digital business with 1,000 active customers per year. I provided professional styling and personalized digital shopping experiences to Asian elite clients via Facebook and Instagram.
Assistant Store Supervisor @Globalluxe Ltd. 2011 - 2016
At Globalluxe, I developed a strong passion for data analytics and successfully achieved increased sales, improved inventory turnover, and enhanced operational efficiency through analyzing customer and sales data, implementing measurable retail KPIs, and making data-informed decisions with data-driven strategies.
Additionally, I demonstrated strong leadership skills by successfully leading three boutique opening projects and earning a promotion to Assistant Store Supervisor.
Retail Sales Specialist @SFIC Ltd. 2007 - 2010
I began my professional career as a Sales Operator at SFIC Taiwan in 2007, an international brands distributor of Calvin Klein Jeans and Underwear.
In my role as a sales specialist, I was responsible for in-store maintenance, including stocking, merchandising, and prioritizing tasks to achieve operational objectives. I also generated sales reports, analyzed customer insights, and monitored inventory movement using POS information
Career Transition from Fashion to Tech
A blend skills in Data Analytics, Business Strategies and Digital Marketing
